How effective is the combination of your main products and ancillary tasks?
When creating my products, I was very aware that I wanted to create a house style for my band so that they were easily identified by my target audience. For example, the house style of the current look of McFly is that they wear suits in all of their media, such as below:
As you can see from these images and video, when creating this single, Mcfly created a house style for themselves by using the repetitive images of the band members in the clothing that they wore on the music video and embedding them into their website homepage and cd cover.
I therefore decided to try and include this in the production of my own product so that for the music industry assigned to my productions (Mystery Music), they were able to sell off my band's products as a collaborative set of elements, rather than 3 completely different products that the target audience found hard to attach to due to the confusing lack of resemblance/ acknowledgment of the counterpart products.
I believe that it is important for the band to have an identity with whom they can be identified and I have therefore tried to include a house style in my products, mainly through the repetition of images and colours. The distinctive swirl of colours background acts as an identity point for the audience, having seen it on the digipak and website and making the link to the title of the song. The colours are conventional of pop/rock music products, shown above with the example of McFly and I have therefore remained conventional when creating my products, so that they too appear like established musical products available on the market.
For more information, hover over the notes placed upon these images on Flickr to see how all of my products acknowledge and resemble each other.
NB. Flickr has now removed the "annotation" function and therefore annotations cannot be viewed. I have therefore constructed the annotations in an image below:
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