After consulting with my lecturer and doing further research into the sub-genre, I have decided to alter my target audience. Similar to last years product, I originally intended to aim my product at 12-18 year old girls so that I could apply my knowledge of the audience from last year towards my portfolio this year. However, rather than aiming for a tweenage audience, (see link for Urban Dictionary definition, 10-12 years old) I have now decided to aim at 14-18 year old females. Below is a video detailing why I have chosen to do this.
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